Reaching out to new customers is an important part of any business’ longevity, but many establishments make significant mistakes when drumming up new business becomes the main focus. It is not necessarily that businesses aren’t successful in growing their list of clients. While it is true that some business need to work on this facet of their business, the biggest mistake is focusing too much on new customers to the exclusion of existing customers.
So often, the drive for more new business gets so intense that existing customers are largely forgotten about. If this is done in a significant way and if it results in existing customers leaving in droves, all the fuss over getting new customers could result in growth being rather static after all is said and done.
For this reason, many businesses use resources like CustomerLobby.com. This is a resource that helps a business keep tabs on and check in with existing customers automatically. What this application does is allows the proper attention to be paid to current customers without slowing down efforts to bring in new customers.
While the details to this application are far too numerous to mention, a good example of this application are reminders that are sent to customers that are in need of recurring services. In these instances, when the application detects a customer is due for some sort of service, the application will automatically send a text message or an email reminder of the need for future service. In addition, this reminder can be accompanied by coupons and discounts for the recommended services.
This application also helps collect reviews of a company by automatically redirecting customers who respond to emails and texts to a dedicated review site. In addition, the application can amass data on responses to messages to better identify strategies that are working and fine tuning campaigns that aren’t.
The need for expanding a business with new customers is admirable, but this is often done by sacrificing the satisfaction of existing customers. This is tandem amount to a business shooting themselves in the foot. Fortunately, with automatic response applications, your business can aggressively seek new customers while not ignoring the customers that your business already has.